September 6, 2010.
Let the buyer beware. Proverb
There's an old customer warning that simply says BUYER BEWARE. These two words implore the buyer to be careful, to be vigilant; to be on his or her toes when mulling a purchase. And to be fully aware of exactly what he or she is buying. While this warning is geared towards buyers of goods and services, it can be applied to our day to day dealings with those all around us as well.
Let's face it; the selling doesn't stop at the retail counter. Every day all sorts of people try to sell us all sorts of things. Some of things they are selling are good, some not so good. Sometimes we buy, sometimes we don't. Sometimes we're careful, sometimes not so much. And if we're not fully aware of what we are buying, we can buy into a lot of nonsense that can negatively impact our lives.
There are more fools among buyers than among sellers. Proverb
There are people who habitually sell us short. These folks crow on and on about what we don't have - or supposedly cannot do. These negative nabobs feel compelled to point out our boundless faults and deficiencies (as if we needed any reminding). If we foolishly buy into the constant negative garbage these cynics are peddling, we start believing that we're not good enough, not smart enough, not this or that or the other.
So here's a buyer beware reminder. The moment these cynics commence their invective diatribe, tune them out. Let them yap all they want; just make sure you ignore them.
Then there are others who desperately want to get on your good side, no matter what it takes. If that means buttering you up, then pass them the butter knife. These folks direct all sorts of lavish praise and adulation your direction, constantly extolling your virtues, persistently praising your every move. Your first inclination is to lap it all up. After all, these people must know what they're talking about! Hold on there, ace. While having others shower you with accolades can work wonders on your confidence and self esteem, there is a catch.
One super sized serving of super inflated hype after another can quickly go to your head. And snooker you into believing you're hotter than hot. Maybe a lot hotter than you really are. And that's not good either.
The buyer needs a hundred eyes, the seller but one. Proverb
So where's the happy median? What should you buy - and what should you ignore? Who should you listen to - and who should you pay little attention to? Only you (and you alone) can make that call. But there is one simple rule you must absolutely adhere to whenever you're in the buying mode: if you're buying, you better beware.
Hey, it's perfectly OK to possess a healthy dose of self-confidence. In fact, it's an absolute necessity if you're going to put your full potential to work. But that confidence must be well-rooted in reality. You need to know what you're all about; what you stand for and won't stand for as well. You need to analyze your strengths and weaknesses, what you do well and what you dont do as well - and then look for ways to improve both. Most importantly you need to stop listening to what others are saying or selling - and start selling yourself on being yourself and making your life all it can be and more.
"Show class, have pride, and display character. If you do, winning takes care of itself." Paul 'Bear' Bryant
If you're looking for a good place to start your buying spree, why not start with yourself? After all; if you're going to buy, why not invest in yourself? Instead of paying heed to what others are saying, why don't you buy into a belief system that says youre good enough to realize each and every goal you hold in your heart? Rather than listening to the pessimistic crowd, why don't you buy into a work ethic where you give your best day in and day out? Instead of succumbing to the whims of the cynics and critics, why don't you buy into a resilient self-reliance that refuses to quit when the going gets tough?
When you show how much you're willing to give - and then give even more - people will notice. When you show how hard you're willing to work - then work even harder - people will sit up and take note. When you show how much you want it - and then go get it with everything you've got, your life will get better than you ever thought possible. And you'll show the world what you're all about.
Forget about what the others are selling. Don't worry about what others are saying. And get busy selling yourself.
The Bottom Line: Looking for a good buy? Then invest in yourself.
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